YOU CANNOT BUILD A LONG TERM FUTURE ON SHORT TERM THINKING

With everything we do, we try to think of the long term consequences. From how we deal with each other in the team, how we work with our factory partners, how we treat our customers to what kind of products we design. 

Pushing the factory for a cheaper production price might save you some money in the short-run, but might lead to less quality products in the future, which leads to more customer complains and a damaged reputation. Trying to sell your customer something he doesn't really need or that is of inferior quality might make you some money in the short term, but will leave your customer with an uncomfortable feeling and your brand with a bad reputation.

We are proud of the fact that many team members have been with us for years, that loyal customers keep buying our products because they know they can expect quality, and that we have trusting and fair partnerships with our factories.